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Skegness is a seaside resort town in Lincolnshire, England. Skegness was the site of the UK's first Holiday Camp, started by Billy Butlin in 1936. Butlins is still there today, outside the town on the road to the nearby village of Ingoldmells. Today the town's tourist industry mainly caters for working-class holiday-makers and day-trippers from Leicester, Lincoln, Nottingham and other areas of the East Midlands. Skegness has been dubbed 'the Blackpool of the East Coast', and has a famous mascot, the Jolly Fisherman, and a slogan - 'Skegness is so bracing', a reference to the chilly prevailing northeasterly winds that can and frequently do blow off the North Sea. The town is popularly known as "Skeggie".
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